Cover Story: A mini-doc on book covers

Eliana of the Boulder Design Group shared this video with me. I loved it and thought it might be of interest to some of you:

After all, a main marketing tool for any new book is its cover. This series, being put together by Barnes and Nobles, offers a look into the designing of book covers.

The first interview is with John Gall of Vintage & Anchor Books who shares his 5 rules for good book cover design.

My only disappointment in this series is that it is not a book, or at least it isn’t yet. Though I enjoyed the video, I would love to have this as a hardcover coffee table book, which had both the covers and the stories behind them.

Also, as a marketer, I’d have put a link on the page to be notified of the next installment in the series. This would make the visitor happy, because they’d remember to come back, plus B&N would have them on their mailing list.

What do you think? Let us know… post a comment below.

Click here to watch Cover Story now.