The Irresistible Offer
Posted in audiobooks, books, marketing on June 23, 2007 | No Comments »
Whether you are an author (presenting a book to a publisher), a musician (trying to book a gig), an artist (approaching a gallery), even a mom (getting the kids to sleep) you need to be able to capture people’s attention immediately, to get them interested in your irresistible offer.
One of my marketing mentors is Mark [...]
