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Archive for June, 2007

The Irresistible Offer
Whether you are an author (presenting a book to a publisher), a musician (trying to book a gig), an artist (approaching a gallery), even a mom (getting the kids to sleep) you need to be able to capture people’s attention immediately, to get them interested in your irresistible offer.

One of my marketing mentors is Mark Joyner.

Though Mark makes it his business to sell (who doesn’t, really), he is also one of the most ethical marketers around. And I feel that is his strongest asset.

After all, we are constantly presenting or presented with offers. Think of the publisher listening to yet another one of our pitches or the child wanting yet another bedtime story. If we can quickly and concisely present the perfect offer – one that genuinely takes the recipient into account and addresses their needs and wants – we can make a deal that works for all.

Mark takes marketing to that level better than most and that is why I read his books, as well as use his Simpleology programs (which I will talk more about in another post – Simpleology 101 is Free, by the way, if you want to give it a go).

But right now, I wanted to mention one of his easy to follow titles called The Irresistible Offer. I have both the book and the audiobook versions of this informative marketing guide. So, this tells you how important I find the content.

Why do I think it can assist you?

  • It is written in a simple format that is great for even the most un-marketing savvy folks
  • The information is useful and action oriented, yet not overwhelming to implement
  • The examples he uses are fun, familiar and easy to digest
  • Here is part of his Introduction:

    “Tick

    Tick

    Tick

    There are 86,400 seconds in a day.

    You have exactly 3 of them to capture the mind of your prospect.”

    Throughout the rest of this impressive – yet quick – read, he shows you how to do just that.

    Mark offers grounded, action-oriented advice to help you come up with ideas that are easy to implement and allows you to present your offer without feeling like some marketing gimmick.

    If you have read Mark’s books or taken Simpleology, I’d love to hear what you have to say. Comment below, please, to allow others to have additional reviews.

    By the way, you can listen to the first 5 mins of The Irresistible Offer by clicking here!

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    Just wanted to let you all know I will be speaking at the 2007 Letters and Lines Conference for The Rocky Mountain Chapter of the Society of Children’s Book Writers and Illustrators (RMC-SCBWI).

    Just another avenue for helping new authors and illustrators learn easy and inexpensive ways to market themselves.

    If you aren’t familiar with RMC-SCBWI, definitely check out their site.

    My workshop is called “I KNOW I need a website…But now what!?” – Here is the brief description:

    Your website is a combination business card, yellow page ad, resume of credentials and (viral) marketing tool. Today’s publishing industry wants to know you are marketable, so start marketing yourself online today…

    This workshop shares:
    • Tools to build a site with limited technical know-how, and how to retain a professional online presence on a small budget
    • How to get started and what info you must include
    • How to get people to visit the site and how to know when they have

    If you want more info, here is the pdf of the brochure for the whole conference.

    And, of course, feel free to ask questions below.

    Looking forward to hearing from you,
    Bethany

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