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Archive for the ‘books’ Category

Thought I’d share this note I just got, about a free webinar for those writing books. I don’t have much more info than this, but these folks usually provide good content. Here is what they wrote:

Lunch & Learn Webinar – 10/23 – Publishing Your Book – Tips from the Trenches

If you are in the process of trying to get a book published, or have ever even thought about it, this online session is for you. In this lunch and learn workshop, experienced industry insiders will share their insights and knowledge.

Lunch & Learn Webinar: “Publishing Your Book – Tips from the Trenches”
Date: October 23, 2008
Time: 12:00 noon to 12:45 pm (PDT)
Cost: Complimentary

Register now at:

——> https://www2.gotomeeting.com/register/768916852

Regards,

Training Coordinator
training@people-onthego.com
www.people-onthego.com

Webinar Details:

Whether you are interested in publishing a book to share your experience with others, market your products and services, and/or help your team or company get publicity, this panel discussion will provide you with valuable insights into the process of book publishing and into the options that you would need to consider. You will hear from many experienced publishers, agents, and writers, and have the opportunity to ask questions and get answers.

Register now at:

——> https://www2.gotomeeting.com/register/768916852

Questions?

——> Please contact training@people-onthego.com

Let me know how it is, I am going to be at this live Denver social media event with Jive, and may not make it back in time for this webinar. Or join me at the live event, it is also complimentary.

Please share what happens online, just in case I miss it…

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Eliana of the Boulder Design Group shared this video with me. I loved it and thought it might be of interest to some of you:

Cover Story interview with John Gall
After all, a main marketing tool for any new book is its cover. This series, being put together by Barnes and Nobles, offers a look into the designing of book covers.

The first interview is with John Gall of Vintage & Anchor Books who shares his 5 rules for good book cover design.

My only disappointment in this series is that it is not a book, or at least it isn’t yet. Though I enjoyed the video, I would love to have this as a hardcover coffee table book, which had both the covers and the stories behind them.

Also, as a marketer, I’d have put a link on the page to be notified of the next installment in the series. This would make the visitor happy, because they’d remember to come back, plus B&N would have them on their mailing list.

What do you think? Let us know… post a comment below.

Click here to watch Cover Story now.

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MindControlMarketing.com: How Everyday People are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online

I received this email about Mind Control Marketing (a book that the author pulled off the shelves, when it originally came out) and I hesitated mentioning it on this site.

After all, I don’t like the idea of someone controlling me. And I don’t like the idea of other people being controlled, either.Is this guy trying to control you?

But since the site and the book in question comes from Mark Joyner, I have to hope it is going to be done with the best intentions to help the newbie to ethically market their stuff. So hopefully it has helpful info.

Besides, if those ‘unethical’ marketing guys out there are about to get their hands on it, I wanted to make sure you guys could get your hands on it first!

Yeah! We’ll show them. If we all read this report, then those who shalt not be named won’t be able to control us! Right?!

So, if you want to see what all the hype is about, why not go to Mark’s newest site and take a look.

And, please let me know, by commenting below, what you think of the whole idea of mind control marketing and can it be used ethically.

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Someone directed me to this very interesting New York Times article and I had to share it with you:

Why Blog? Reason No. 92: Book Deal

It talks about how a blogger got a VERY big advance on a book deal.

See it does happen!

As for the article, I especially liked the following line from this NY Times article: “Mr. Andersen said what impressed him about White People‚Äôs prospects as a book is that it was already sort of unbloglike.”

You can read the article yourself, to see how Christian Lander, the blogger/new author, made his site unique – as well as how other bloggers have turned their sites into book deals.

As those who consult with me know, I continuously encourage thinking outside the blog: Finding new ways to use the blog tool to do your own unique thinking. So, this article goes along with what I have been saying.

Stuff White People Like BlogBy the way, I had to check out this guys blog, because the name of it was so amusing: Stuff White People Like

It ends up that he is using the same wordpress template as I do (though he changed the header). The reason I mention this is: It is a free blog theme, hosted on wordpress.com.

As some of you who have read this blog from the beginning know, I have not customized this template for 1 specific reason: I want you to understand how easy it is to get a blog up and running.

And, as this guy has proven, even with a free blog site, you CAN really get a literary agent interested enough to pitch you to a publishing house, and end up with a $300,000 advance – at least Christian Lander did.

Just remember two things:

1. You have to think unique about how you utilize this free tool

2. Without a blog, it will be hard to duplicate his success of going from blogger to published author

So, go right now and sign up for a free blog: wordpress.com

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The Irresistible Offer
Whether you are an author (presenting a book to a publisher), a musician (trying to book a gig), an artist (approaching a gallery), even a mom (getting the kids to sleep) you need to be able to capture people’s attention immediately, to get them interested in your irresistible offer.

One of my marketing mentors is Mark Joyner.

Though Mark makes it his business to sell (who doesn’t, really), he is also one of the most ethical marketers around. And I feel that is his strongest asset.

After all, we are constantly presenting or presented with offers. Think of the publisher listening to yet another one of our pitches or the child wanting yet another bedtime story. If we can quickly and concisely present the perfect offer – one that genuinely takes the recipient into account and addresses their needs and wants – we can make a deal that works for all.

Mark takes marketing to that level better than most and that is why I read his books, as well as use his Simpleology programs (which I will talk more about in another post – Simpleology 101 is Free, by the way, if you want to give it a go).

But right now, I wanted to mention one of his easy to follow titles called The Irresistible Offer. I have both the book and the audiobook versions of this informative marketing guide. So, this tells you how important I find the content.

Why do I think it can assist you?

  • It is written in a simple format that is great for even the most un-marketing savvy folks
  • The information is useful and action oriented, yet not overwhelming to implement
  • The examples he uses are fun, familiar and easy to digest
  • Here is part of his Introduction:

    “Tick

    Tick

    Tick

    There are 86,400 seconds in a day.

    You have exactly 3 of them to capture the mind of your prospect.”

    Throughout the rest of this impressive – yet quick – read, he shows you how to do just that.

    Mark offers grounded, action-oriented advice to help you come up with ideas that are easy to implement and allows you to present your offer without feeling like some marketing gimmick.

    If you have read Mark’s books or taken Simpleology, I’d love to hear what you have to say. Comment below, please, to allow others to have additional reviews.

    By the way, you can listen to the first 5 mins of The Irresistible Offer by clicking here!

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