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Archive for the ‘marketing’ Category

Thought some of you might find this of interest. It’s a FREE online event being put together by WebEx and MarketingSherpa:

Event: 2008 Marketing eSummit
Date: Wednesday, May 14, 2008
Event hours: 11am – 5pm EDT / 8am – 2pm PDT (that’s 9am for us mountain folk!)
View the Program Agenda

CASTING A WIDER WEB

Join in to discover best practices, get expert advice on emerging technologies in online marketing, and the best part is it is free & you don’t even have to leave your desk.

Sign up today! And meet me there.

Also, if you do attend, come back here and share the most important tip you learned!

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MindControlMarketing.com: How Everyday People are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online

I received this email about Mind Control Marketing (a book that the author pulled off the shelves, when it originally came out) and I hesitated mentioning it on this site.

After all, I don’t like the idea of someone controlling me. And I don’t like the idea of other people being controlled, either.Is this guy trying to control you?

But since the site and the book in question comes from Mark Joyner, I have to hope it is going to be done with the best intentions to help the newbie to ethically market their stuff. So hopefully it has helpful info.

Besides, if those ‘unethical’ marketing guys out there are about to get their hands on it, I wanted to make sure you guys could get your hands on it first!

Yeah! We’ll show them. If we all read this report, then those who shalt not be named won’t be able to control us! Right?!

So, if you want to see what all the hype is about, why not go to Mark’s newest site and take a look.

And, please let me know, by commenting below, what you think of the whole idea of mind control marketing and can it be used ethically.

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For those of you who are musicians or know someone who is a wanna be rock star, I thought I’d mention this contest and product launch by Mark Joyner (the guy who does Simpleology and gave that free blogging course away).

It’s called:

How to Be a Rock Star – Literally

There is a short deadline, 1/29, for the contest, sorry just posting this now, but I figured it was better to mention it to you than not to.

It is for musicians – and if you do enter a video – following the rules, you could be exposed to over 250,000 people.

It is based around a product launch, but you don’t have to purchase the product (though I like his other products or I won’t be mentioning that part).

For the contest:

Just click here and then SCROLL to the BOTTOM to be taken to the info about the contest:

I really like the other programs from this guy (as you probably already know), have 4 different courses myself.  I started with Simpleology 101 – and each one is simple, informative and teaches you to take action!  I probably won’t buy this musician one, just because I don’t want to be a famous musician, but if it is like his other stuff, I am sure it is good for helping you gain exposure.  And if nothing else, enter the contest to try to gain a bit of exposure now.

Let me know if you have any question about it, but if you can do a video rather quickly (it doesn’t have to be professional quality), you could win or at least get a bit of exposure now.

Keep on rockin’,

Bethany

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SCBWIGlad to see you found this site!

If you were at the Fall Conference, you know this is the place to keep in touch with me about building an online presence.

I plan to provide answers to all the web and marketing questions people asked prior and during the conference. And, of course, feel free to email me a specific question at any time.

For the moment, I just want to welcome you and encourage you to either bookmark this page, use the RSS feed to add it to your preferred reader, or join my mailing list.

By tomorrow, I will have added more answers. So, stay in touch.

sample author siteFor now – here is the link to the iambethany.wordpress.com site I set up to show you an example of how wordpress (traditionally used as a blog) can become your FREE tool to create a site today.

I also have a sample of how Google Page Creator works, so check out that post, too.

OH, and if you misplaced the presentation print out – or want to share it with someone – just send me an email and I will be glad to send a pdf version to you.

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Do you Squidoo?

Have you been to Squidoo? Or better yet, have you created a lens on Squidoo, yet?

I found out about this great tool in Dec. of 2005, when I built my first lens. That was after I heard Seth Godin speak about it at EComXPO.

I’ll be speaking more about Seth, EComXPO and Squidoo in future posts, but for now I want to address something that just happened with Squidoo.

Recently, I noticed my rankings on the search engines were going down (for my Squidoo pages) and today I read a post by Ed Dale on the subject.

I wrote more about it on my corporate blog and thought it was worth redirecting this audience to, so you can read about it and ask me specific questions.

Instead of duplicating what I wrote there (bad to do, if you didn’t know), I decided to include a link here for you to follow:

http://uniquethink.wordpress.com/2007/07/09/squidoo-slapor-just-a-tickle/

Let me know how this idea works for you and what questions you have about any of the topics discussed in this post. I will make sure I address as many of your concerns as possible.

Looking forward to hearing your questions, post them below:

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The Irresistible Offer
Whether you are an author (presenting a book to a publisher), a musician (trying to book a gig), an artist (approaching a gallery), even a mom (getting the kids to sleep) you need to be able to capture people’s attention immediately, to get them interested in your irresistible offer.

One of my marketing mentors is Mark Joyner.

Though Mark makes it his business to sell (who doesn’t, really), he is also one of the most ethical marketers around. And I feel that is his strongest asset.

After all, we are constantly presenting or presented with offers. Think of the publisher listening to yet another one of our pitches or the child wanting yet another bedtime story. If we can quickly and concisely present the perfect offer – one that genuinely takes the recipient into account and addresses their needs and wants – we can make a deal that works for all.

Mark takes marketing to that level better than most and that is why I read his books, as well as use his Simpleology programs (which I will talk more about in another post – Simpleology 101 is Free, by the way, if you want to give it a go).

But right now, I wanted to mention one of his easy to follow titles called The Irresistible Offer. I have both the book and the audiobook versions of this informative marketing guide. So, this tells you how important I find the content.

Why do I think it can assist you?

  • It is written in a simple format that is great for even the most un-marketing savvy folks
  • The information is useful and action oriented, yet not overwhelming to implement
  • The examples he uses are fun, familiar and easy to digest
  • Here is part of his Introduction:

    “Tick

    Tick

    Tick

    There are 86,400 seconds in a day.

    You have exactly 3 of them to capture the mind of your prospect.”

    Throughout the rest of this impressive – yet quick – read, he shows you how to do just that.

    Mark offers grounded, action-oriented advice to help you come up with ideas that are easy to implement and allows you to present your offer without feeling like some marketing gimmick.

    If you have read Mark’s books or taken Simpleology, I’d love to hear what you have to say. Comment below, please, to allow others to have additional reviews.

    By the way, you can listen to the first 5 mins of The Irresistible Offer by clicking here!

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    Just wanted to let you all know I will be speaking at the 2007 Letters and Lines Conference for The Rocky Mountain Chapter of the Society of Children’s Book Writers and Illustrators (RMC-SCBWI).

    Just another avenue for helping new authors and illustrators learn easy and inexpensive ways to market themselves.

    If you aren’t familiar with RMC-SCBWI, definitely check out their site.

    My workshop is called “I KNOW I need a website…But now what!?” – Here is the brief description:

    Your website is a combination business card, yellow page ad, resume of credentials and (viral) marketing tool. Today’s publishing industry wants to know you are marketable, so start marketing yourself online today…

    This workshop shares:
    • Tools to build a site with limited technical know-how, and how to retain a professional online presence on a small budget
    • How to get started and what info you must include
    • How to get people to visit the site and how to know when they have

    If you want more info, here is the pdf of the brochure for the whole conference.

    And, of course, feel free to ask questions below.

    Looking forward to hearing from you,
    Bethany

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