Archive for the ‘web’ Category

Hi all,

It’s been a while since I posted, sorry about that, life has been super busy! I hope to update you on all of it soon, but wanted to make sure you knew about this upcoming WordPress Teleclass I am doing for Dhyan of Satisfaction By Design (First 10 To Comment Get In FREE) :

Oct 15 – It’s a Blog. It’s a Website. It’s a Marketing Tool … It’s WordPress! (Bethany Siegler of UniqueThink) WordPress makes blogging easy, but do you know the advantages to creating your whole site with WordPress? This powerful (and free) application has a system to manage your content plus a visual editor, making it simple to bullet point copy, add images, and more… all without paying a designer. Find out why WordPress is loved by search engines and why you should consider building your entire site on this powerful platform!

If you have been considering building a site, this is the way to go. It offers so many advantages, which we’ll address on the call.

I’m so excited to share this info with Dhyan and her loyal listeners! And, Dhyan has generously given me a few free passes to the event (a $27 value!). The first three 10 (Dhyan has given me more tickets!) folks to comment below that they want to attend will get to join in free.

Or just register for the class, it’s very reasonably priced:


To see samples of sites I have created using WordPress, I have put a list of links up on my UniqueThink site.

Hope to have a lot of folks join in on this one. WordPress is one of my favorite topics!

See ya on the call…


P.S. If you are one of the first 10 to comment below, I’ll send you an email with details to call in! Thanks!


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Here is an interesting Free online event. This one is on making your site search engine friendly:

Secrets to Creating a Search Engine Friendly Website

Time and Place Date: Thursday, May 22, 2008
Time: 10:00am – 11:00am PDT (that’s 11am for MST)
Location: Online


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WordPress Workshop Today

I probably should have posted this earlier, sorry.

Eliana Berlfein and the ladies of the Boulder Design Group have invited Angela Bowman and myself to give a WordPress Workshop for them, tonight at 5pm. So, email or call me to find out details, if you can make it.

At our last BDG meeting, Angela and I started telling everyone why we love WordPress. By the way, until last month, I had never met Angela. Yet, we connected so powerfully and, well, I guess persuasively that the group asked us to do a full presentation about how to use WordPress to build websites.

The best part is Angela and I come at it from different angles.

I come from the traditional offline marketing world and have been loving the Internet since 1995, when I first started using it as a research tool. Since then, with my company, UniqueThink, I have taught myself how to do social media and build search engine and visitor friendly sites for clients with small budgets.

Here is an example of some recent WordPress based sites I created:

Approachable Nutrition

Joseph Brenna’s Guitar Site

And, the latest (which I am collaborating with Patricia McFadden, the author on) is:

P.S. McFadden: Children’s Writer

Angela Bowman is a graphic designer, who started building sites for clients and found the versatility of WordPress was an incredible benefit for her and the client.

Here are a couple of the sites she used WordPress on:

Wendy the Weaver

Financial Abundance Guide

And, boy I wish I could show you her latest two, but they are still being designed and I am not sure she’d be happy with me. However, they are 100 times better than the two I just showed you of hers, not that they aren’t great sites.

But the fact is, we both are getting better every day, not only in our areas of specialty, but in each others areas, as well. And part of that reason is because we are sharing information with each other (and we’ve only known one another a month, yet we’ve both learned so much!).

So, tonight we are sharing that knowledge with the ladies of the Boulder Design Group.

If you are interested in the WordPress Workshop and can’t make it tonight, contact us to arrange for us to do this workshop with your group.

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I received this email, about using historical images on websites. My response to it is below, as I thought it might be helpful to others:

Dear Bethany,

I attended the Rocky Mountain Chapter SCBWI conference in Denver this fall. Your workshop was very helpful. I am currently building my website and came across a question. I had some historical photos that would be helpful to put on the site. If I give credit to the owner (i.e., Animas Museum) is that okay legally speaking? Thank you for your time.

Erin Gray


Hi Erin:

Thank you for the note. I am glad to hear my workshop was helpful and even more delighted to hear you are currently building your site. Have fun with it!

When it is completed, please forward the link to me. I’d love to see what you have created!

As for your question, first I wanted to congratulate you for asking this question. So many people don’t even think about it.

Secondly, I have to say since it is a legal issue it is best answered by a copyright attorney. However, I will share with you what I have learned, with the understanding that I am not a copyright attorney.

I have been told that if works are in the public domain, then you can use them without permission. And if the images are historical photos, say from the 1800’s, they ‘should’ be in public domain.

However, I was at the Denver library, yesterday, and they have a wonderful collection of historical images that are available online at http://photoswest.org – it’s a western historical writer’s dream collection for inspiring ideas. When I asked, I was told you could purchase these images. It seems the library holds the copyright.

For Internet use of their collection, they charge $25 a year for each image used online, plus I think you need to credit the library.

So, with that in mind, I went over to: http://www.animasmuseum.org
Their site indicates most of their collection has been donated (see their donation page). So, I am not sure how that effects the copyright. My suggestion would be to contact Animas Museum and ask them whether their collection (or the specific photos) are in the public domain.

Also, ask if it would be OK to use the specific images with a credit (either to them or the person who donated the photos) and offer a link back to the museum’s site.

Since they appear to be a smaller, regional Museum, they may be delighted about getting a link back to their site and allow you to use the images without a fee.

In general, it is important to research who holds the copyright and ask permission. Thank you for asking this question. I hope my answer lends some assistance.

A couple of resources that may be of interest:

Boulder Digital Arts is having a copyright attorney come to speak on Oct 30th – the workshop is called: Copyright/Intellectual Property Issues for Digital Artists and here is the link: http://www.boulderdigitalarts.com/training/details.asp?offering=149

Also here is a link to wikipedia’s page on public domain: http://en.wikipedia.org/wiki/Public_domain

Let me know if you have other questions about using images on the Internet,


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Here is the first answer, of many, to questions asked at the SCBWI Fall Conference – I am giving this a RANKING OF ADVANCED TECHNIQUES – meaning this is something you do once your site is up and running, to get more traffic to you:

Q: How do you spell Technorati?

A: Obviously, the correct spelling is above, but here is a link to Technorati.


Now, let’s address this question: What is Technorati about?


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SCBWIGlad to see you found this site!

If you were at the Fall Conference, you know this is the place to keep in touch with me about building an online presence.

I plan to provide answers to all the web and marketing questions people asked prior and during the conference. And, of course, feel free to email me a specific question at any time.

For the moment, I just want to welcome you and encourage you to either bookmark this page, use the RSS feed to add it to your preferred reader, or join my mailing list.

By tomorrow, I will have added more answers. So, stay in touch.

sample author siteFor now – here is the link to the iambethany.wordpress.com site I set up to show you an example of how wordpress (traditionally used as a blog) can become your FREE tool to create a site today.

I also have a sample of how Google Page Creator works, so check out that post, too.

OH, and if you misplaced the presentation print out – or want to share it with someone – just send me an email and I will be glad to send a pdf version to you.

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Someone emailed me today about Google’s Page Creator.

Since I didn’t ask her permission to use her name, I won’t be sharing that here.

But I thought I would take a minute to review this FREE tool for creating a website on the fly.

Things to know:

  • You need a Gmail account to use this free service – gmail is a free service, as well.
  • Once you have activated your gmail account, you are ready to begin. Go to: http://googlepages.com
  • You don’t have to purchase a domain name or a hosting service.
  • You do – kind of – get to pick your site name (a.k.a. domain name or URL), but it does also contain the words googlepages in it – for instance, I did a quick test site, as an example: http://uniquethink.googlepages.com (notice the words googlepage.com)
  • You don’t need to know HTML to use this tool
  • You can change the look (visual design) to one of their pre-existing templates – here are a few I like:
    • Bob Retro
    • Paper Legal Pad
    • Paper Plain White
    • Branches Template design
  • And you can change the layout (1 column, 2 column, 3 column)
  • However, you are limited to the choices they have set up
  • You can add images, change the color and style of the words and these functions are all done with a set of tools similar to those you’d find in Word. Which makes it really easy to use
  • They also have a selection of “addons”(they call them “gadgets”), which allow you to provide the weather, time, or a youtube video (to name a few) right from your home page
  • You can add extra pages – just like a real site

So, what are the limitations:

  • You can’t change their template layout more than with the options they provide
  • Your site name will have the words googlepages.com in it
  • You are only given 100MB of storage for images – but that isn’t bad, if you use “web friendly” low-res images. Plus you can always get more free storage from a site like flickr
  • I didn’t see a way to add a pdf, unless you host it somewhere else

I am sure there are more limitations than that, but remember, you are able to get a site up without a web designer (or their bill of services) and without domain and hosting costs.

You could start with this idea and get going today. Or you can just use WordPress.com – which I personally would do, if I were just starting out and needed a quick Free site.

What? You thought wordpress was a blogging tool? Oh, yeah, it’s good for that as well! I’ll be writing more about turning wordpress into a website soon!

For now, feel free to try it yourself by going to wordpress.com and setting up a free site through them. Or try the Google’s Page Creator.

Either way, let me know two things, by commenting below:

  1. Which tool did you choose and why?
  2. Were there comments, phrases or terms that you need explained better – like the term “low-res”? If so, which ones…

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