Archive for the ‘Tips and Tools’ Category

Thought I’d share this note I just got, about a free webinar for those writing books. I don’t have much more info than this, but these folks usually provide good content. Here is what they wrote:

Lunch & Learn Webinar – 10/23 – Publishing Your Book – Tips from the Trenches

If you are in the process of trying to get a book published, or have ever even thought about it, this online session is for you. In this lunch and learn workshop, experienced industry insiders will share their insights and knowledge.

Lunch & Learn Webinar: “Publishing Your Book – Tips from the Trenches”
Date: October 23, 2008
Time: 12:00 noon to 12:45 pm (PDT)
Cost: Complimentary

Register now at:

——> https://www2.gotomeeting.com/register/768916852


Training Coordinator

Webinar Details:

Whether you are interested in publishing a book to share your experience with others, market your products and services, and/or help your team or company get publicity, this panel discussion will provide you with valuable insights into the process of book publishing and into the options that you would need to consider. You will hear from many experienced publishers, agents, and writers, and have the opportunity to ask questions and get answers.

Register now at:

——> https://www2.gotomeeting.com/register/768916852


——> Please contact training@people-onthego.com

Let me know how it is, I am going to be at this live Denver social media event with Jive, and may not make it back in time for this webinar. Or join me at the live event, it is also complimentary.

Please share what happens online, just in case I miss it…


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Hi all,

It’s been a while since I posted, sorry about that, life has been super busy! I hope to update you on all of it soon, but wanted to make sure you knew about this upcoming WordPress Teleclass I am doing for Dhyan of Satisfaction By Design (First 10 To Comment Get In FREE) :

Oct 15 – It’s a Blog. It’s a Website. It’s a Marketing Tool … It’s WordPress! (Bethany Siegler of UniqueThink) WordPress makes blogging easy, but do you know the advantages to creating your whole site with WordPress? This powerful (and free) application has a system to manage your content plus a visual editor, making it simple to bullet point copy, add images, and more… all without paying a designer. Find out why WordPress is loved by search engines and why you should consider building your entire site on this powerful platform!

If you have been considering building a site, this is the way to go. It offers so many advantages, which we’ll address on the call.

I’m so excited to share this info with Dhyan and her loyal listeners! And, Dhyan has generously given me a few free passes to the event (a $27 value!). The first three 10 (Dhyan has given me more tickets!) folks to comment below that they want to attend will get to join in free.

Or just register for the class, it’s very reasonably priced:


To see samples of sites I have created using WordPress, I have put a list of links up on my UniqueThink site.

Hope to have a lot of folks join in on this one. WordPress is one of my favorite topics!

See ya on the call…


P.S. If you are one of the first 10 to comment below, I’ll send you an email with details to call in! Thanks!

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Here’s a quick video of Joel Comm getting over his writer’s block. His idea may help you, too.

I know, whenever I have any kind of creative block, I do as Joel suggests, and I remove myself from where I am. I saw a video years ago, can’t recall where, and they talked about this. They said when a ‘man’ (their words not mine) has a problem he needs to solve, he will usually do something to blow off steam. They showed a guy going out and playing basketball.

Then they said, LADIES, are you listening: “Women” (again, their words not mine) tend to dwell on their problems and don’t move pass them as easily. So, to prove them wrong (about women), I have always gone for a walk, gone for a drive, or even moved to another project. While I am doing the other activity, almost always, a light bulb goes off and I find my solution.

Just keep a small notebook and pen handy, so you can pick up where you left off…and bring your mittens (if you take Joel’s ‘uniquethink’ for locations to visit…)

By the way, if you have your own ‘uniquethink’ (a special trick or tip) for removing writer’s block, share it with everyone here, by commenting below.

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So many people ask me for PR advice that I decided to provide you with some links:

1. The first one needs to be read right away, because, though it is available for free right now, it will only be open to the public until April 11th!

It’s called:

How to Do Your Own PR Campaign: 8 Steps & 3 Mistakes to Avoid

And it was written by Charles Epstein of BackBone Inc. I found it in MarketingSherpa’s newsletter and I would say, if you haven’t joined their free newsletter, you should definitely do that, too. Or at least check out their free reports section. I wish I had time to read everything in there, because just about everything I’ve read from their site has been useful!

Now about this PR advice, Epstein states a lot of good info, but this was one of my favorite things he wrote:

Tip: Think about what is going to happen during the next 3-6 months. What initiatives, new products, new partnerships can be announced? Come up with a rough schedule so you can plan when you will release the first, second and third press releases.

I think people tend to do one press release and leave it at that. But aren’t you always involved with new things, so why not make each one its own release?

For example:

1. New website or new blog – this is a great start, you are doing something fresh, tell people what your plans are and why you started the site/blog. What are you hoping to offer your visitors?

2. Partnering with someone – I often hear from authors that when they do book tours now-a-days they partner with another author. Isn’t that press worthy? After all, not only one great book author, but two are appearing at a store near you! If you let the press know, even if a particular publication is only interested in one of you, it is still more exposure for both, when people who read about it show up!

3. Awards – Karl Hirschmann (who designed my UniqueThink logo) of Hirschmann Design recently won 10 awards from a single competition. 10 awards is definitely news worthy, but so is one! Write about it!

These are just a couple of examples to get you started. But really, there is always something happening, so why not write up a simple release. Here’s what Charles says about writing up your first release:

The first press release should achieve three things:
o Let people know what you’re offering
o Let people know what problem you can solve
o Let people know why your solution is better than anything else

So, go read his article while it is available on MarketingSherpa.com – and sign up for their newsletter.

2. Publicity Hound – This is a great set of tips, 89 in all!

Publicity Hound Free PR TipsJoan Stewart of Publicity Hound offers up great advice. I signed up for this a year or two ago and I still go back and reference it. Your never too old or experienced to learn something new. Even though I have done PR since I can’t remember, it is not something I focus my business on (I am more interested in helping people build their online presence and things like that). So, when a client does ask me for help with a PR campaign, I like to check in and see what others are saying. Joan’s advice offers a lot of “new” PR insights.

What I mean by new PR is that traditional methods of doing press releases have been altered, like everything else, by the Internet.

Joan addresses that, and she does it for free!

So sign up for her 89 tips. You’ll receive them in your inbox each day.

89 PR TipsIf you can’t wait to read them all, she does sell an ebook with all 89 Tips in it for only $27. Having read the tips, I still consider purchasing the ebook, because then I’d have them handy when I went to look for them. (Oh, and I don’t get any commission on this ebook, I just really think it is well worth it).

Consider signing up for her free email of the tips, and decide later if you want to purchase the book, but sign up now. Because it is well worth the read.

Well, I hope that helps.

Let me know if you have a specific question about P.R., but first check out these links, because they might have already answered it.

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A down side of working in a home office is you don’t have someone to bounce your copy off of before you release it to the world.

So, I have become very reliant on Victoria, the voice on my computer that reads text back to me.  Text to Speech Rules!

It’s not that I was lonely – after all – with email, blog comments, Skype, Meebo, Twitter… I’m always talking with or hearing from people.

The beauty of Victoria and her friends (most of which are too robotic for my liking) is they can read back to me what I just wrote – without bias opinions. Instead of saying, “You should say it this way…” (which is usually someone else’s voice not mine), she just reads exactly (well almost) what I wrote.

This means I can hear how it will sound to others.

Of course there is the occasional words:

1. “Read” is always read as “Reed” not “Red

2. It won’t tell you of a typo like using “Their” when you mean “There

3. If a product name is a made up word, sometimes it can’t figure out how to pronounce it

But overall she is a wonderful reader.

On the Mac, you can even choose which keystrokes you want to use to hear her reading. The default setting was Apple T, but since I am a Firefox tab user (which defaults to Apple T), it made for complications. I use Ctrl Z.

If you are on a Mac, and want to set this function up just follow these simple steps:

1. Open System Preferences

2. Click on the Microphone Icon that says “Speech”

3. Click on the Text To Speech tab

From there you can pick your System Voice and Speaking Rate. Also, you want to Check the box that says “Speak selected text when the key is pressed” and click the box next to it that says “Set Key.”

Again, the Set Key function is automatically set to Apple T (or at least mine was), so choose your preference.

That is it, you are done.

Unless you are on a PC. On a PC, there may be an easy function like the Mac, but on my old dog of a PC, I had to get a software application to do the same thing.

Good News, there is a free one that works fine:

ReadPlease can be downloaded for free from download.com – a reliable source for downloading free applications.

Bad News:

It makes you cut and paste your selected text and has limited voices to choose from, but it is free and I think it has an upgrade option to allow more functionality.

Either way, just to hear your words being read back to you can be a delight (if you write well) or a saving grace (if you are half a sleep and didn’t catch a typo that the spellcheck would never find).

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Happy Holidays!
Hope you are enjoying the season. It is a beautiful snow filled day here in Boulder, CO, but that is not what this post is about:
As you probably know, if you have read any of my blogs (I have about 5 these days), I always follow what Mark Joyner and his Simpleology crew are up to. So when I heard they were talking about blogging in their new Multi-media Blogging Course, I couldn’t wait to check it out.Right now, they’re letting anyone and everyone snag it for free just by posting about it on your blog. A fun little marketing idea in itself!So, how can it help you? It talks about:

  • The best blogging techniques
  • How to get traffic to your blog
  • How to turn your blog into money

As you can see here, I have posted this entry to get my own free copy. I plan to follow up and let you know what I think. But why take my word for it, when you can read it free yourself?

Check it out, now, before this free offer goes away. And if you aren’t blogging yet, this is a great time to start: set up a free blog with wordpress.com, make your first post about getting this free course and then use what knowledge it has to offer.

Then come back here and post your thoughts – and link back to your new blog, to start getting traffic to your site today!

Looking forward to hearing your thoughts…


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An old associate of mine, who worked on Marc Ian Barasch’s Compassionate Life Book Tour with me, emailed me about keeping track of her time. Since this is important for a lot of people (writers and consultants who get paid for their time, for example), I asked her if I could share our email exchange with all of you.

Hope you find it helpful:

Hi Bethany! Do you still have/use that time tracker widget that you sent me when we were working on the booktour? If you do, could you please resend the link? If not, is there a new one that you’re using/would recommend??



Dana L. McDowell, MA – (303) 241-5057
Nutritional Psychology…it’s NOT “just in your head”! (TM)

My Response:

Hi Dana:

I highly recommend the time tracker I am using now – and have been enjoying for about a year and a half.

It is called OfficeTime: http://www.officetime.net

They are in Beta for the PC, so you can get to use it without any cost (and it is already fairly stable!). If you are on a Mac (like me), they also provide a 21-day fully activated Free Trial. It only cost $39.95, and it has more than paid for itself!

My personal favorite feature is if I walk away from the computer, when I return, it reminds me I have been away from it for X amount of mins. It then asks if I want to subtract those mins from the project it was timing, add them or move them to another project.

So, if the phone rang and it was related to that client, I would add the mins. If it was for another client, I would move the mins to that appropriate project and if it was…say, my mom, I could subtract the minutes completely!

I can’t tell you how much this feature alone has saved me. I used to forget to add client calls, now I get paid for that time! Oh, and it has an invoicing system built in. So, the client and I am both able to see where I spent my time.

Anyway, I love it – but should tell you, I was so impressed with it, that I started a dialog with the developer and he is now one of my clients. Just need to make sure I disclose that. I don’t currently make any commission if you purchase it, but thought you should know.

If you have more questions, just ask. Here’s their link: http://www.officetime.net

Oh, and that old time tracker we used on Marc’s campaign – which was really limited, but is free – is here: http://www.stcassociates.com/lab/timetracker.html

I can’t imagine using anything but OfficeTime, though!


NOTE FROM BETHANY: Dana has started a wonderful practice focusing on Nutritional Psychology – I love her tag line: …it’s NOT “just in your head”!™ – Isn’t that clever, if you know someone who is looking for guidance, give her a call at (303) 241-5057

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